Considering the uses and kinds of inference that must be addressed, Krippendorf provides a sound introduction as to what can and what cannot be done with content analytic methods. He provides a logical design section, offers a way for designing units of analysis, and lays out a straightforward and understandable recording process as well as the data languages and inferential constructs necessary to undertake a content analytic research program.
Content Analysis: An Introduction To Its Methodology 2nd edition
The uses of frequencies, associations, contingencies, discriminant analysis, clustering, and contextual classification provides the reader with opportunities for using the data generated. In addition, Content Analysis makes an important contribution to reliability and validity in communication research and should set the standard in this matter for students and professionals alike. Besides numerous publications in journals of communication, sociological methodology, cybernetics, and system theory, he authored Information Theory, Structural Models for Qualitative Data, a Dictionary of Cybernetics, edited Communication and Control in Society, and coedited The Analysis of Communication Content and Developments and Scientific Theories and Computer Techniques.
As a critical scholar, he explores the conditions of entrapment and liberation.
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As a second-order cybernetician, he plays with recursive constructions of self and others in conversations; and as designer, he attempts to move the meaning and human use of technological artifacts into the center of design considerations, causing a redesign of design — all of them exciting projects. See All Customer Reviews.
Shop Books. Add to Wishlist. USD Overview Content Analysis is considered one of the most important methodologies in communication research.
Author Klaus Krippendorff's masterly summation of this method provides an introductory overview of the technique, as well as a comprehensive discussion of the key elements that need to be considered when it is used. Show More. Average Review.
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Content analysis : an introduction to its methodology - Ghent University Library
Introducing the basic principles of research theory and practice, this book is the ideal starter The Third Edition of Content Analysis remains the definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them.
Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Third Edition, integrating new information on computer-aided text analysis and social media.
The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims.